The Team

We're a diverse team with tons of collective experience in strategy, business development, finance, product development, retail, fashion, brand management, digital marketing, and web development.

We're a potent mix. Our merchandising manager has some interesting stories to tell during her time at Adora. One merchandiser is also professional make-up artist. Our designer is an award-winning blogger. Our Founding Editor is the former editor of Metro magazine. Our CEO is a published author and loves modeling (the Excel-type, though. No runways, please) One of us paints (no, not nudes). Our dev guy loves his chow chow unconditionally, even if it hurts.

We're not vanity entrepreneurs. We buckle down and do the work. We're passionate about new products and bringing new ideas to life. Oh, and we're a chill all-Pinoy team (no foreign bosses breathing down you're neck and hitting on you after work). We want to redefine entrepreneurship in the Philippines, and want you to be part of the ride.

Oliver Segovia
Founder & CEO

Loriane San Juan

Merchandising Operations

Katrina Holigores
Founding Editor

Alexandra Lapa
Creative Director

Amanda Lapus
Business Development Manager

Nemia Aquino

Business Development Manager

Franz Alfonso

Product Manager

Raphael Quisumbing
Head of Technology

Joseph Segovia

Digital Marketing

Christian Cuerdo

Inventory Operations

Patrick Segovia

In-House Photographer

Thread 365Bobble Vania Romoff for AVA Miss Jones x AVA Zing Anything
QuirkyBubiSustainably MadeBensimonCollonil
LaguSunskibutter LondonRosenthal Tee X AVAAnnie & Lori
Lock LacesBobinoLuckies London Tejo Tangle Teezer
PAPAYA!R2RSuck UKPatty Ang x AVAPoppy
KeepCupRuMeSolvettaThe HJ Co. Mason JarChris Diaz x AVA
PAPAYA! PapertrailBag-A-VieLUCA for AVA Zoku Kada Clothing
Cote&CielMiLiStun GlassesLexonGoogoo&gaga x Thread 365
Summer Essentials Trendy Sandals Swimsuits Comfy Sneakers Men's Shoes
Men's Shirts Basic Tees Unique Gifts Healthy Living High Fashion Shoes
Designer Clothing Luxury Bags Fun Brushes Glamour Basics Summer Clothes
Ethnic Fashion Make a Difference For Dad For Kids For Mom
For the Brother For the Officemate For the Sister For Your BFFs For Your Boyfriend
For Your Girlfriend
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